So you're starting a startup. Congratulations! That's a big decision. But before you get too far down the road, there's one important thing you need to do: hire a product manager for your core team.
I know what you're thinking. "But I can do it myself! I know what I want my product to be."
You're probably right. You probably have a good idea of what you want your product to be. But that's exactly the problem. The point is that a product manager is responsible for ensuring that your product is what your customers want it to be.
In addition to gathering feedback from users, researching the market, and developing a product strategy, they will help you succeed in achieving your business goals. If you don't have a product manager, you're flying blind. By guessing what your customers want, you will waste time and money on features no one will use.
The following issues can arise if you don't have a product manager on your core team:
1. Infrastructure plans: Without a product manager, you're more likely to build your infrastructure in a non-scalable or sustainable way. This can lead to problems down the road, when your startup grows and you expand to features you didn't expect.
2. Product strategy and growth: A product manager will develop a product strategy that will help you achieve your business goals. Without a product manager, you're more likely to make decisions that are not in the long-term best interests of your startup.
3. User experience: A product manager can help you create a intuitive and easy-to-use user product. Without a product manager, you're more likely to create a frustrating and difficult product.
4. Data collection and analysis: A product manager can help you collect and analyze user data. By using this information, you can make your product more relevant to your users and improve it.
5. Feature development: Creating features that will be useful to your customers can be achieved through product management, when it's connected to the R&D and the Field departments. Without a product manager, you're more likely to develop features no one will use.
6. Processes and culture: Having a product manager can support your startup's growth by creating processes and a culture that make growth possible. If you don't have a product manager, you're more likely to create processes and a culture that limit growth.
If you're serious about starting a successful startup, you need to hire a product manager to your core-team. It's one of the most valuable and must-have decisions you'll ever make.
building a startup without a product manager in the core team!
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